About the Roasters Challenge

Through Mother’s Day 2015, coffee roasters across the country have the unique opportunity to fund life-saving care for women in Ethiopia, the birthplace of coffee.

Your donation will be matched dollar-for-dollar by the President’s Emergency Plan for AIDS Relief (PEPFAR) in its support for Pink Ribbon Red Ribbon, a public-private partnership focused on reducing deaths from cervical and breast cancer in Latin America and Africa.

Pink Ribbon Red Ribbon will double your impact by matching 1:1 every dollar raised up to $200,000. By investing in this initiative, you will be part of the first-ever cervical cancer prevention program to establish services in rural health centers of Ethiopia’s coffee-growing regions. 

To add regional and coffee roasting flair, Royal Coffee of California and Dean’s Beans Organic Coffee of Massachusetts have created the East vs. West Roasters Challenge for Cervical Cancer Prevention. This friendly competition pits coffee roasters east and west of the Mississippi against each other to see which side can raise more for Ethiopia. Dean’s Beans and Royal Coffee have both donated $25,000 to Grounds for Health Ethiopia to seed the challenge and show their support.

GOAL: $200,000 raised by Mother’s Day

The question remains, who can raise more: roasters East of the Mississippi? or West?

** Note: Donors in bold have raised $250+ for Grounds for Health.