Why get involved?
Customer & staff engagement
We know that customers are more likely to visit businesses that give back to their community. Women are the backbone of the coffee industry — representing 70% of the labor picking and sorting the beans. You have the opportunity to educate your staff and customers around sustainable development and how to make the coffee industry better for growers and producers.
National exposure
You will join a community of coffee shops across the country who believe in farmers’ health at origin. You will be featured on our website and will benefit from our national press campaign. We will feature what was raised and celebrate your hard work at the end of the week!
It’s accessible and easy to join in
Our registration fee is $50 per shop and this includes all of the materials you need to tell the story of Grounds for Health. It is your decision how you want to raise funds that week – for example: through customer engagement, sale of a specific coffee drink, rounding up, percentage of sales, or an event. Please reach out if you have other ideas.
How does it work?
You decide how you want to fundraise during GfH Week.
It could be a percentage of sales, the amount sold of a specific coffee drink or by hosting a small event.
Register and receive your GfH Week marketing kit. It includes everything you need to fundraise for GFH and will inspire your customers! There is an option for digital materials only – for folks who do not have a storefront.
Share your fundraising progress, photo updates and events on social media. Celebrate the accomplishments we make together that week. Please use hashtag #gfhweek on Instagram!
What’s in your marketing kit?
Decorative bunting (8-feet) with GfH colors representing women’s health equity. This can be hung anywhere in your shop!
Four 5×7 stand-up signs to put by registers and a stack of notecards with quick facts about GfH’s mission and programs in coffee communities.
Five ‘Wake up for Farmers’ Health’ buttons to be worn by your baristas and staff.
Four 11×17 ‘Wake up for Farmers’ Health’ art posters to display anywhere in your cafe or shop.
A digital media kit is provided to all registrants, including social posts and fun facts about GfH.
FAQ: I don’t have a storefront – can I still participate?
Yes, of course! You can register for our digital media kit only. See registration page.