Reunion Island Coffee GFH Benefit Coffee Earns Accolates

FOR IMMEDIATE RELEASE
Oakville, ON – July 29, 2010
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‘Bullet’ Earns Accolades for Art and Fundraising

Since its launch one year ago, Bullet Espresso has generated a lot of great feedback for Oakville roaster Reunion Island Coffee. Recently, though, the company reports that the blend is earning recognition from some unlikely sources—design magazine Applied Arts and non-profit organization Grounds for Health (GFH).

Reunion Island Coffee created Bullet Espresso as a unique new blend for local espresso bars and as a platform to raise funds for healthcare projects in coffee-growing nations. To promote the blend, the company gave local Toronto artist Juliana Neufeld creative license to craft an illustration that would capture the fresh character of their latest coffee.

The company’s trust in Neufeld paid off as Applied Arts magazine recently named the Bullet Espresso artwork as a winner in their annual Photography and Illustration Awards. Posters featuring this original artwork are prominently displayed in some of Toronto’s top indie cafés, helping to build awareness and a growing fan base. With the support of these loyal customers, Reunion Island has raised five thousand dollars for GFH in the last twelve months.

The company’s product specialist Adam Pesce notes, “We spent several months developing the blend and roast profile before finalizing the recipe for Bullet. When we tasted the finished product, we knew we had more than just a great espresso on our hands—we saw Bullet as a powerful vehicle to support worthwhile projects in coffee farming communities.” As a result, the company donates a portion of the proceeds from Bullet to support Grounds for Health and its ongoing mission to bring cervical cancer screening and treatment programs to women in coffee-growing countries.

“Reunion Island’s enthusiasm for our cause has been exemplary, and we’re deeply grateful for the promotions and events that have raised funds for Grounds for Health,” comments GFH’s executive director August Burns. “In June, Adam traveled with us to the small coffee community of La Dalia, Nicaragua to see firsthand how our work is saving lives. His photos from the trip begin to capture the deep appreciation of the local people and will help us educate and inspire others.”

Bullet Espresso is widely available at independent coffeehouses within the GTA and in select cafés across Canada and the U.S. For more information, visit ReunionIslandCoffee.com and GroundsForHealth.org.