Why get involved?
Customer & staff engagement
We know that customers are more likely to visit businesses that give back to their community. Women are the backbone of the coffee industry — representing 70% of the labor picking and sorting the beans. You have the opportunity to educate your staff and customers around sustainable development and how to make the coffee industry better for growers and producers.
National exposure
You will join a community of coffee shops across the country who believe in farmers’ health at origin. You will be featured on our website and will benefit from our national press campaign. We will feature what was raised and celebrate your hard work at the end of the week!
It’s accessible and easy to join in
Our registration fee is $50 per shop and this includes all of the materials you need to tell the story of Grounds for Health. It is your decision how you want to raise funds that week – for example: through customer engagement, sale of a specific coffee drink, rounding up, percentage of sales, or an event. Please reach out if you have other ideas.
How does it work?
You decide how you want to fundraise during GfH Week.
It could be a percentage of sales, the amount sold of a specific coffee drink or by hosting a small event.
Register and receive your GfH Week marketing kit. It includes everything you need to fundraise for GFH and will inspire your customers! There is an option for digital materials only – for folks who do not have a storefront.
Share your fundraising progress, photo updates and events on social media. Celebrate the accomplishments we make together that week. Please use hashtag #gfhweek on Instagram!
What’s in your marketing kit?
NOTE: If you do not have a storefront, you can register for a digital marketing kit only — which includes social media assets and digital files. All GfH Week Participants will receive digital files to share on social media.
Six table tents about GfH Week to place by registers or on cafe tables.
A stack of 5×7 notecards with quick facts about GfH’s mission and programs in coffee communities.
Two ‘Wake up for Farmers’ Health’ art posters and a stack of stickers to display in your shop. Artwork by Brandon Seabrook Nelson from Bridge City Coffee.
10 GfH Week Pins for baristas and staff to wear during the week of fundraising.
2025 Featured Artist
Each year, we commission an artist in the industry for our GfH Week art posters.
We are excited to share our featured artist for 2025!
Brandon Seabrook Nelson
Bridge City Coffee
“I’ve been in the coffee game for over 16 years and coffee roasting for over 6 years. I am a freelance studio artist as well and live by a mission statement: I’m created to create; I’m created to allow people to see reality and resonate.
The best part of roasting coffee is creating new profiles which requires me to research the coffee before roasting so I give respect where respect is due. Being part of GfH Week this year through creating artwork is a privilege and a honor.
I don’t understand what the women in Kenya go through because I’m not a woman… but to create a piece to help others pay attention goes back to my life mission statement.”
A digital media kit is provided to all registrants, including social posts and fun facts about GfH.
FAQ: I don’t have a storefront – can I still participate?
Yes, of course! You can register for our digital media kit only. See registration page.